A full custom WooCommerce reskin for a specialist offroad retailer: bold, fast and built around a huge parts catalogue.
The story
Four chapters, from the first brief to the finished build.
Chapter 01 / 04
Action Offroad sells offroad parts and accessories: apparel, dirtbike, ATV, UTV, chemicals and tools. Its customers know exactly what they want, but the old site had performance issues, a clunky mobile experience and a catalogue that was hard to navigate.