25 years of UI/UX, branding and front-end. I design in Figma, build on Elementor Pro, and use Claude Code to get through the slow parts faster.
“Hey, thanks for dropping by. I’m Paul, a freelance UI designer and WordPress developer working with agencies across the UK and US.”
Paul Dowd Founder, Floatleft · 25 years experienceexport default {
name: 'Paul Dowd',
role: ['UI/UX Designer', 'WordPress Developer'],
experience: '25 years',
basedIn: 'Chiang Mai, Thailand',
hours: '14:00–22:00 ICT', // 08:00–16:00 UK
stack: ['Figma', 'Elementor Pro', 'Tailwind', 'Claude Code'],
openTo: ['agencies', 'freelance', 'retainers'],
available: true,
}
25 years designing & building for the web
From first sketch to launch day, I turn your idea into a site people genuinely enjoy using. Clear UX, considered UI in Figma, and a fast WordPress build your team can edit. One senior designer, start to finish, with nothing lost in handoff.
Trusted by teams at
What I do
UX, UI and build under one roof. 25 years of turning ideas into Figma designs, then into fast WordPress sites and web apps that actually convert.
01 · Strategy
Every project starts with the business goal, not a template. Research, user flows and wireframes map the shortest route from first visit to enquiry.
Business goals
User research
User flows
Wireframes
Sitemap
02 · Design
Clean, annotated Figma files with real components, tokens and responsive states, ready to build.
03 · Growth
Clear hierarchy, honest calls to action and fewer clicks. Design decisions measured against enquiries, not opinions.
Visit
Engage
Enquire
Convert
04 · Experience
Accessible, responsive and fast on desktop, tablet and mobile. Good UX is invisible. You only notice it when it’s missing.
Get a quote →
05 · Integration
HubSpot, WooCommerce, Stripe and CRMs wired in cleanly, so leads land where your team already works.
HubSpot
WooCommerce
Stripe
CRM
Your site
06 · Build
I design it in Figma, then build it myself in WordPress and Elementor, so nothing gets lost in handoff. Global classes and variables keep it consistent, and your team can edit it without breaking it. Web apps and dashboards too, designed for the browser (not native apps).
build.elementor
// From Figma to Elementor, pixel-perfect
build: Elementor Pro · V4 atomic
styles: global classes + variables
ships: editable by your team
AI-augmented
Not as a gimmick, and not to write bad copy. Claude and Claude Code are genuine tools in my design and development workflow. Faster UX research, cleaner front-end code, better decisions. You get more thinking and better quality without the inflated price tag.
I started as a junior designer and worked up to Creative Director and Managing Director at established Manchester agencies. That means I can balance creative ambition with commercial reality, hit deadlines without drama, and talk to your clients like a human being.
Remote-first
I’m based in Chiang Mai, Thailand, one of the best places in the world to work remotely. Lower overheads mean genuinely competitive rates, with 25 years of senior experience behind every project.
I work 2pm to 10pm Thailand time, Monday to Friday. Pick your location to see how much of your business day we share, and when you can reach me live.
Working hours overlap
Your business day
My hours, in your time
Overlap
Select your location ↓
00:00
06:00
12:00
18:00
24:00
London
BST · UTC+1
09:00–17:00
Paul · Floatleft
Chiang Mai · UTC+7
08:00–16:00
07 hrs
Shared working day
✓ 7 hours of overlap. Reach me live 09:00–16:00 your time. I’m 6 hours ahead of you.
We’ve worked with Paul on many projects and have never been let down. His professional approach and vast online understanding make for a smooth-running, within-budget job.
Paul is the perfect freelance web designer. He is quick, reliable and works independently on solutions. If a company works directly with him they get the biggest gain, because they are getting the quality of work London agencies would charge double for.
Paul is a great front-end HTML/CSS coder. He’s fast, he writes good standards-compliant code and he’s flexible. He’s good at recommending different approaches, without putting anyone’s back up. I’ve hired him several times and would do so again.
Always good quality and done in good time. Paul has a ‘can do’ attitude. Would be happy to use again and refer you.
I would highly recommend Paul. He has great attention to detail and always delivers on time and on budget. He is always open to new ideas and pushing the boundaries of online design.
We have worked on many projects together. Paul is able to translate techie-lingo into plain, understandable English. Recommended to anyone looking for a professional web company.
We’ve worked with Paul on many projects and have never been let down. His professional approach and vast online understanding make for a smooth-running, within-budget job.
Paul is the perfect freelance web designer. He is quick, reliable and works independently on solutions. If a company works directly with him they get the biggest gain, because they are getting the quality of work London agencies would charge double for.
Paul is a great front-end HTML/CSS coder. He’s fast, he writes good standards-compliant code and he’s flexible. He’s good at recommending different approaches, without putting anyone’s back up. I’ve hired him several times and would do so again.
Always good quality and done in good time. Paul has a ‘can do’ attitude. Would be happy to use again and refer you.
I would highly recommend Paul. He has great attention to detail and always delivers on time and on budget. He is always open to new ideas and pushing the boundaries of online design.
We have worked on many projects together. Paul is able to translate techie-lingo into plain, understandable English. Recommended to anyone looking for a professional web company.
Selected work
Real sites for real businesses, designed in Figma and built in WordPress. Hover a screen to take a closer look.
E-commerce · 2025
A veteran-owned optics retailer that started in a garage. A WooCommerce store with brand pages, a mega menu and a faster path from product to cart.
UX & UI design
WooCommerce
Figma
kenziesoptics.com
/ brands
/ product
/ cart
Notes on design, WordPress, AI and working remotely from Thailand.
