← All work

The gear speaks for itself, now the website does too

A full custom WooCommerce redesign and rebuild for a veteran-owned optics retailer that started in a garage.

Client Kenzie’s Optics
Year 2025
Services UX, UI design, WooCommerce build
Website kenziesoptics.com
Visit live site ↗
kenziesoptics.com
Kenzies Optics website design

The story

How it came together.

Four chapters, from the first brief to the finished build.

Kenzies Optics product page
●Brief & research

Chapter 01 / 04

From a garage to a leading dealer

Kenzie’s Optics is a veteran and family-owned retailer trading since 2002, now one of the country’s leading specialist optics dealers. Its WooCommerce site on Divi was getting harder to manage as the catalogue grew.